When you use Google or Bing to find something online, how many pages do you check before you find what you’re looking for? One? Two? Ten?
Most internet users don’t get beyond page one. More often than not, they’ll just click the first three results, and that’s it. They don’t spend more time looking at other results or other pages.
This means one thing: if your website is not on the top results, people won’t see it.
The reason you’ve put up a website for your business is for you to be able to reach more people and expose your brand to more potential customers. Now, this will only be possible if people can find your website. And this is where SEO comes in.
Search engine optimization (SEO) is the process of optimizing your website so that it appears higher in the search engine rankings. Contrary to what some people think, this is not a one-time thing, it’s a continuous process that requires regular monitoring, maintenance and improvement.
Below, you’ll find four major steps on how to optimize your website for the search engines.
Step 1 – Analysis
- Website elements – This includes all the keywords, text, codes and meta sets that will help you land higherin the search engine results.
- Competition – Determine the keywords used by competitors and their rankings on search engines. This will give you a better idea on how to formulate your marketing strategy.
Step 2 – Keyword Research
- Keyword listing – Make a list of targeted keywords and key phrases that you know will be used by the people looking for your business. Again, take a look at what your competitors are using.
- Ranking assessment – Find out what your current ranking is. This will be your baseline, and what you will check to see if you’re making any progress. Check every week to see if you’re getting higher ranking in the page results.
Step 3 – Content optimization
Keywords and key phrases should be placed in the following places:
- Page titles
- Meta tags
- Meta description
- Site maps
Step 4 – Monitoring
As mentioned earlier, SEO is not a one-time activity. It’s not something that you’ll set up initially and then will work on its own. You need to be constantly monitoring how well it is doing so you can make the necessary improvements along the way. Using tools for measuring traffic is one way to monitor your progress.
SEO is an integral part of online marketing. If you’re having a hard time figuring out how you can use this to your business’s advantage, get help or advice from an SEO expert.