In the last few years, videos have turned the world of internet marketing upside down. As a result, more and more companies are have realized the immense potential of digital marketing that most, if not all online brands have used videos in their campaigns.
If you haven’t been using videos to boost traffic to your website, don’t get left behind. Here are the top four reasons why you need to take advantage of this powerful tool:
It is what people want
More than half of visitors of websites prefer to watch videos over reading blocks of texts. For one, videos are naturally intriguing so people gravitate towards them. They are not only able to convey a message easily, videos also help viewers retain the information better since people tend to connect best with animation. For these reasons, 89 percent of individuals who watched a video about a product or service are more likely to make a purchase.
It can benefit companies of all sizes
You may think that digital production is only for the big players, but it can’t be farther from the truth. Sure, large corporations have huge chunks of budget allotted for the creation of impressive video content but that doesn’t mean small and medium-sized businesses shouldn’t take advantage of this option. Besides, producing videos can be low cost with a bit of creativity and resourcefulness. You just have to learn to work with what you have, and remember that your videos should match the image you want to project.
It has practically limitless potential
Digital production is a worthwhile investment because of its long-term potential to benefit your business. The great thing is that when it comes to the creation and production of animated videos, the only limit is your imagination. As long as you produce engaging content that many people can relate to, your video could be relevant for a long time. Remember, though, that the key to keeping viewers engaged throughout the video is to drive your message across within the shortest amount of time. It would also be helpful to add subtitles so viewers can still understand what the video is about even if they can’t listen to the audio.
It is more likely to be shared by viewers
When viewers enjoy a video they watched, they are more likely to share it through various channels. Thus, be sure to add share buttons to Facebook, Twitter, Instagram, and other platforms so your video will have a wider reach.
If these reasons aren’t enough to convince you of the potential of video marketing, just take a look at Facebook and Instagram. You’ll find that video content dominates more than half of what you see on the users’ feeds in these social media giants which were previously more about text and images.