With tons of other websites targeting the same audience, drawing visitors to your website is just the first step. You also need to work on making the most of their visit by turning them into customers.
Online customers have become more discerning, with most buying only from websites they are comfortable using and they have come to trust. That’s why it’s important to have a professional-looking website that provides a fuss-free shopping experience, leaves a good impression and keeps customers coming back.
Here are five ways you can encourage and persuade website visitors to patronize your business.
Do your homework on keywords
Make time for keyword research, as the right keywords will help bring potential customers to your website. By looking into the search terms your prospects use, you can tailor the content of your site to their needs. This in turn could give you an edge over most of your rivals. Just make sure that the keywords can be easily viewed or found on your site to make the process more convenient for your customers.
Make it easy to navigate
You don’t want to lose customers just because they can’t find their way through your website. A number of companies make the mistake of either cramming their site with too much information or offering an overly broad selection. Instead of trying to cater to everybody, focus on your target audience and the products or services that interest them. Then make sure they can search, view and order items quickly by simplifying site navigation. The goal is to make their shopping experience as smooth and straightforward as possible.
Keep tabs on website analytics
Tracking analytics is key if you would like to discover—and act on—your website’s strengths and weaknesses. For instance, you can find out how much time users spend on each page, monitor the number of visitors who return to your site, and learn about which keywords are generating the most traffic. Based on the information you gather, you can add content, tweak your navigation settings or introduce features that address your findings. And to ensure that you’re always on top of your game, make a habit out of checking your website analytics.
Make room for impulse buys
If you have ever found yourself adding another item or two to your shopping cart just as you’re nearing the checkout counter, then you know what impulse buys feel like. Just as those items are strategically placed to entice shoppers, you can set up your site to turn visitors into customers just before they leave. In this case though, impulse buys would be in the form of bonus offers found at the end of a blog post or article. Little extras can go a long way if they can lure in many of your site’s visitors.
Keep it consistent
It’s not just about effectively packaging your brand. Keeping your branding consistent throughout different online platforms matters too. So once you’ve established your brand identity, make sure this is reflected in the tone and style of your website’s design, setup and content as well as in your social media posts, email exchanges, blog articles, recorded interviews and video uploads. Whether you go friendly and casual, funny and weird, or serious and controversial, your brand will turn out strong if you commit and stay true to it.
The success of online sellers depends in large part on the amount of traffic their website gets. So don’t miss out on opportunities to boost traffic and to turn visitors into buyers.