If you’re not yet using online videos for your business, you’re missing out on a lot of things. As any business expert will agree, video marketing should definitely be part of your marketing strategy. Research has shown that videos are the most powerful advertising medium today as they combine both audio and visual elements.
One of the best platforms get paid money online is to use your video marketing program YouTube, which is said to draw in 1 billion unique users each month.
But of course, you can’t just upload a video and expect your sales to shoot up. Video marketing takes time and skill. Here are some tips on how to maximize the efficacy of YouTube to your advantage:
Upload videos consistently
You’re not required to upload a new video every day, but it would be a great idea to create a schedule and stick to it. This way, your audience will know when to look forward to your next video. For example, you can upload every first Saturday of the month. Or if you want to upload more often, then do it every Friday.
Include a call to action
For each video that you make, and if you want to get paid money online , don’t just write a brief description of what the video is about. Make sure that you include links that will direct to your website, and also a call to action that will encourage users to contact you, subscribe to your channel, leave comments or feedback, or share your video on social networks like Twitter or Facebook.
Be more interactive
People who will be watching your videos will rate it and probably leave comments. To keep this going, it would be a good idea to respond to all comments as quickly as you can. But don’t copy paste a reply to all these comments, make each one personalized so that your audience will know that you are taking the time to talk to them.
Customize your channel
Make sure that your channel doesn’t look like other pages. You can customize it using your own colors and design elements, links and so on. You can also put in there your logo, so your audience will remember that those videos that you upload are connected to your business.
Create catchy titles
Apart from putting related keywords on your videos, make the title a little more exciting. For example, if you are demonstrating how to create a lamp using old plastic bottles, don’t use “Plastic Bottle Art Demo” as the title. Use something more creative like “Here’s How You Can Turn Old Plastic Bottles into a Gorgeous Lamp”.
If you want to stay ahead of the competition, be sure to use YouTube as well as other video sharing platforms for marketing your small business.