Generating traffic online doesn’t always have to entail additional costs. Here are four ways to do so:
Establish a strong social media presence
Any brand who wants to become successful online needs to develop a strong presence on various social media platforms. You don’t need to be present on every single one, you just need to be on the biggest players like Facebook, Twitter, YouTube, Instagram, and Pinterest, to name a few. Make sure you are active on these platforms by posting updates regularly and don’t forget to include links to your website or your products, whenever appropriate.
On the subject of social media, it’s a good idea to create a Facebook group for your business where you and your customers and prospects can communicate with each other. It’s a place where you can get valuable feedback and directly respond to questions so your followers will feel valued whether or not they are existing customers.
Create new content regularly
The key to ranking high on search page results (more on this later) is to regularly produce new content that is relevant to your niche and valuable to your audience. In general, posting new content once every week or once every two weeks is enough. Content can take the form of articles or blogs, videos, photos, and mp3 files. If possible, create different content for various platforms so you can have a wider audience reach.
Make a special report
If you’re after a certain type of audience, you can produce a special report on some of your readers’ most common problems. For instance, your target audience are individuals who are interested in essential oils as a natural remedy for various health issues. Your reports could be about the latest news on different essential oils. You can offer this report free of charge, and all your prospects need to do is to sign up to receive the report by providing you with their email information. Once you have their email addresses, you can send marketing materials to them with links to your website or specific products.
Take advantage of SEO
If you want to establish a presence online, search engine optimization (SEO) is a must. SEO is what you do to boost your ranking on the results pages of search engines. You achieve this through the use of keywords that customers would likely use to search for your product or service.
For example, you have a dental practice in Tampa. Your keywords could be “dental services in Tampa, Florida” and its variations. Next, you need to include these keywords in your content, links, descriptions, tags, headlines, categories, and so on.
While these ways of generating traffic are free of charge, remember to always add value to what you do. This will help you gain people’s trust and eventually lead to conversions.