Did you know that Pinterest now has about 150 million active users? If you’re still not using it to promote your small business, then you’re missing out on a lot! You’re missing the chance to connect with people who might just be in your target market. Needless to say, it’s about time that you have your own Pinterest account.
Of course, it doesn’t end there. You also need to know the best ways to maximize your marketing strategies using this social network. One way to do this is by making sure that you have many followers.
And how do you achieve that? That’s what we’re here to talk about. Here are the various ways you can increase the number of people following your Pinterest account.
Strike a balance between original content and curated content
People will always tell you to post original content on Pinterest. While that is true as this is what will make your content stand out, it’s also important to post related content created by others. This will help you become part of growing trends within your niche and at the same time, connect with other members of the community.
Make your posts as varied as possible
Don’t fill up your account with nothing but photos. There are many other types of visual pins that you can use on your site. Make sure your posts include the following:
- Picture quotes
- Step-by-step tutorials
- Funny pictures
According to one expert, infographics are some of the most shared pins on this social media site. But of course, it’s different for everyone. See which one is shared the most in your account and make more of those.
Repin content made by others
When you repin another person’s content, that person is likely to notice you and your page. There’s a good chance that this person will follow you.
Follow more people
Just like with Twitter, the more people you follow, the more followers you will have. Of course, not all those you will follow will follow you. But a good number might.
Don’t forget to put keywords in your descriptions
Use relevant keywords in the descriptions that you write so that your pins will appear in the search results. This will make it easier for people to find your pins. And if they like what you put there, then they’re going to start following your page.
Install the Pinterest Follow button on your website
Put this button on strategic places on your website such as on the header or side bar. Make sure that it’s easy enough for people to find the button. This will certainly make it quicker to get more followers.
It may take more than a day or two, or maybe even weeks or months to build your followers on Pinterest. But just be patient. You’ll be reaping the rewards soon.