Facebook groups are not just great for organizing events or finding people you went to school with. They’re also ideal for generating leads and building your contacts list. This is why it’s common to find a Facebook group made up of individuals who love the products of a certain company and another group of people who hate the same products. In any case, Facebook groups offer a wealth of opportunities that you can tap into to boost traffic to your site and increase your conversions.
Once you’ve joined a Facebook group, here are ways to use it to drive traffic:
Engage with the group
The great thing about Facebook groups is that you can interact with people who have the same interests. When it comes to building your brand, it’s essential that you engage the members of the group by providing relevant and valuable content, answering questions, and offering solutions to their problems.
Once the group members become aware that they can rely on you for useful information, you will build your credibility and strengthen your brand. Consequently, people will be more likely to check your profile and visit your website, which boost traffic overall.
Offer to provide regular posts or updates
Regular interaction is crucial if you want to establish a strong presence on social media. However, administrators of a Facebook group can sometimes get too busy to post weekly updates. If the inactivity goes on long enough, group members might feel neglected and may eventually forget about the group altogether. This is especially true in Facebook groups with thousands of members.
Be of help to the administrators and the members by offering to create posts for the group regularly. In the process, you can drive traffic to your website by including links to your web address – with the administrator’s permission, of course. You might be surprised to learn that even competitors will be glad to send traffic your way if it means lightening their workload.
Make a valuable resource available to members free of charge
EBooks are a popular free resource that you can provide the group members as a way of sharing helpful information and creating goodwill in the group. In return for your free gift, you can add a link to your website. If the group administrator does not want you to include a link in your post, you can put the link anywhere within the eBook itself. However, eBooks are not the only resource you can offer. You may also give the members access to your webinars on subjects that will be helpful to them.
If you’re looking for ways to increase traffic to your site, don’t forget to take advantage of the power of Facebook groups. You’ll find that they can give you access to valuable leads that you may not find anywhere else.