Link building is one of the top considerations if you want to be successful in your search engine optimization campaign. This is why if you’re considering several SEO service providers, choose one that offers link building as part of their package. An SEO service provider that has adequate experience in this area will be better equipped to help you generate traffic to your site and build your authority as a brand.
A crucial aspect of any effective link building campaign is its adherence to the guidelines set by Google, the biggest search database today. Google’s influence on your online success is huge because you can be severely penalized even for just one violation. This could result in your competitors getting ahead of you not just in ranking but also in revenues.
So, how do you make sure you stay within the parameters set by Google when it comes to link building?
Avoid using too many keywords
For Google, keyword stuffing is a cardinal sin in both link building and in search engine optimization in general. But, why would you do this in the first place? Keywords help Google determine a post’s or link’s relevance to a searcher’s query. However, if you use too many keywords, Google will think you’re just trying to rank higher in search results (which is often the case) without regard to the quality of your post or link. Publishing the same article on too many sites results in duplicate content and has the same effect as keyword stuffing. Google will penalize you for that as well with a drop in your ranking.
Publish informative and relevant content
It’s not enough for you to post content that has the necessary keywords for you to rank on search engines. Google wants you to provide your readers informative and relevant content. This means your content should not only be interesting it should also help the readers by offering valuable advice, providing some means to solve a problem, or simply answering a question.
Say “no” to spams
Other than the canned stuff, no one likes spam. Google especially doesn’t like seeing links that have nothing to do with your article, which is why your links should always be relevant to your content.
Create your links manually
Poor quality links, broken links, and links that are not relevant to your content are often the result of using automatic links. If your readers constantly get directed to these links when reading your content, it’s natural for them to become annoyed and eventually stop coming back to your site. Google recognizes this, which is why if your links are non-relevant, broken, or of poor quality, your ranking will suffer. To avoid these “bad” links, make sure the links you use are manually done. You should also check your links every now and then to make sure they still work.
Always use high quality links
High quality links are links from authoritative and reliable websites which publish content that is relevant or related to yours. If you want to build your online credibility and boost your ranking on search page results, you should use nothing less than these links.
Improving your visibility on Google through link building may involve hard work but your efforts will pay off when you start seeing your site on the first page of search results.