The Basics of SEO: What Every Entrepreneur Needs to Know

If you conduct business online, chances are you’ve already come across search engine optimization of SEO and probably know why you need it to grow your company. While you can do your own SEO, you can enlist the services of agencies that specialize in search engine optimization as well as link building, or offer complete packages that include the development and re/design of your website and continuous SEO maintenance.

When choosing an agency that will help with your needs, you should consider the following SEO services to evaluate your options:

SEO strategies

A good SEO consultant must be able to help you establish an SEO strategy that is designed to drive traffic to your site, increase your conversion, and provide you with the highest return on investment. The basis of your campaign is rooted on the technical analysis of your site as well as keyword research so these factors need to be mapped out first before you can implement any SEO-related activity.

Keyword research

One of the most important SEO services that agencies offer, your keyword portfolio will serve as the foundation of your online marketing campaign. Unless you’re an expert in this area, it is best handled by someone who has been professionally trained in keyword research. Determining client and customer feedback, using keyword research tools, analysis of the competitor, and studying social media trends are just some of the techniques that the SEO consultant can employ to find the best keywords for your website.

SEO web design

Web design is one of the most important aspects of any SEO campaign. However, it is also one of the most overlooked elements. Ideally, SEO consultants should have an input at the beginning of the selection process of the technical platform. Specifically, they should be consulted on key design elements that include a Content Management System (CMS) and shopping cart software.

Link building

Search engines determine the credibility of a site based on several factors such as back links. Authoritative, trustworthy, and relative websites that link back to your own validates your site’s trustworthiness, and helps with your ranking on search pages. A good SEO agency should be able to know how to find the best link-building opportunities, develop a network of contacts, and establish relationships with webmasters, among others.

SEO copywriting

An SEO service that a larger agency may offer, copywriting is a crucial part of your SEO campaign because the quality of copywriting can make the difference between a high and low conversion rates. The agency you choose should be able to strike a balance between keyword-rich copy and engaging copy that converts potential customers into actual buyers.

There are plenty of SEO agencies offering a variety of services that can help you with your web optimization campaign. Consider the above-mentioned factors as you compare several companies to help you select the best agency that fits well with your needs in terms of the services as well as budget.