Why Your Marketing Plan Must Include YouTube

More and more internet marketers agree: videos are crucial in any online marketing plan.

If you own a business, whether big or small, you can’t afford to ignore the importance of video marketing. It’s one of those things that you need to catapult your business to the success you’re hoping for.

In this post, you’re going to see all the major reasons why your marketing plan should include the use of YouTube, which is the biggest video sharing platform in the world today.

Posting on YouTube is free

Compared to TV advertising, online video advertising is a lot cheaper. If you’re going to advertise on a local television station, you’ll have to pay anywhere from $200 to $1,500 for a 30-second spot. Advertisements on national television stations cost a lot more, averaging at $340,000 per 30-second spot.

Now what about advertising on YouTube? You only have to pay the average cost per view fee, which is $0.10 to $0.30. And you only have to pay for views that last for more than 30 seconds. If the viewer clicked on your video but left two seconds later, you don’t have to pay for that.

YouTube exposes your company to its vast audience

Every month, more than 1 billion users go to YouTube to watch videos. Even just a small percentage of that number will mean great exposure for your business. Using YouTube will definitely help you reach a bigger audience and increase your client base. The more your video ads are viewed, the more positive results you will get. And these include the following:

  • Increased traffic to your website
  • More sales and profits
  • Higher awareness for your brand

And you don’t just expose yourself to YouTube audience, as these videos can easily be shared on other social media networks like Facebook, Twitter and Google+.

Videos are powerful for brand recall

Because videos combine the elements of audio and visual, video marketing results in better recall for your brand. It’s so much easier for consumers to remember what product or service you’re promoting, than if you only promote using either text or photos.

If you haven’t included YouTube in your marketing plan, now is the time to do so. It offers plenty advantages that you would surely want to get hold of.